To 2001 η BMW έκανε το μεγάλο βήμα στη διαφήμιση με την παραγωγή της σειράς διαφημιστικών video με το γενικό τίτλο "The Hire" - «Η Πρόσληψη» με πρωταγωνιστή των Clive Owen.
Η αγορά είναι άκρως ανταγωνιστική και τα αποτελέσματα συνήθως απρόβλεπτα, τουλάχιστον όσον αφορά τις ψηφιακές πλατφόρμες. βέβαια οι διαφημιστές συνεχίζουν να αναζητούν τη συνταγή της επιτυχίας στο διαδίκτυο σα να ‘ναι το Ιερό Δισκοπότηρο.
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